Sales : THIRD RAIL CONTENT

Don’t want to hire a full service agency to create your sales video?

For businesses that don’t want to bring in a full-service marketing agency to create content, Third Rail Content provides a collaborative, unique video production experience.

A lot of media creators try to put small to mid-sized businesses in a box. Not us. We offer a collaborative video production experience where you are the expert on your business and your customers.

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One of our clients owns an auto body repair shop. Over the years, national and regional advertising companies have encouraged him to offer sales or special offers on his services.

But after meeting with him, we recognized that his business wasn’t about sales or special offers. As a business owner, his focus was on the people in his community. He wanted to make sure his team did great repair work, that his customers felt taken care of, and that his community as a whole was encourage to drive safely and take care of each other.

We knew that our client was the expert on his business and his customers. Through our collaborative process we were able to capture his unique message about community service. Using that information, we created a series of commercial-length videos that thanked customers for their trust and encouraged them to share their experiences.

After using these videos in digital advertising and on social media, our client’s business has grown, as have the positive reviews from his customers.

Here’s what we do

We start with a meeting that helps us get to know your business, your priorities (brand message, reaching new customers, sale information, etc) and your customer demographic.

We use that information to write a script that includes audio and video descriptions. Once the script is approved, we begin production: capturing, creating and sourcing the video and motion graphics, music and voice over.

We finish with post production: putting all the elements together. Our sales clients receive two revision rounds for the final polish of their video.

A powerful sales video is 15 to 30 seconds long, incorporates 3 key messages, lets customers see your service or product in action and closes with a call-to action-statement and contact information.

We provide the following: