Marketing Video

Generate leads and build brand awareness!

Companies that use marketing videos get 66% more qualified leads per year, according to research by OptinMonster, a lead generation software company. Their research also concluded that companies using marketing videos increased their brand awareness with consumers by 54% (OptinMonster, 2019).

Reach potential customers, and make them remember you with a corporate marketing video from Third Rail Content.

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You know how hard it is to capture the attention of customers, even customers that you already work with?

Well, we make marketing videos that give customers an overview of what you have to offer, and make your product or service memorable.

Recently we made a marketing video for an inventory software company that was tailored to a specific demographic. Our marketing video was shown at a national trade show that also included several of this company's competitors. The company sales person later told us, "We ran the video all day in our booth. This was the first show where people came up to me and asked if we could do something specific for their business. We've been going to this trade show for several years and it felt like they had seen us for the first time."

Here's what we do

We start with a questionnaire that helps us get to know your customers, your company story, and what makes you stand out in your field. After meeting to discuss that information, we use your input to write the script and create storyboards.

Once the script and storyboards are approved, we begin production: capturing and creating the video, animation, graphics and audio the script calls for.

We finish with post production: putting the all elements together, and incorporating your input for the final polish.

A powerful marketing video is 2 to 4 minutes long. It provides a simple overview of your products or services and the problems you solve for your customers. We think of it like a movie trailer but without the deep voiced guy who says "In a world..." (unless that's what you like). It closes with a call-to action-statement and contact information.

We provide the following: